When the Hard Work Gets Easier to Start

My post today is inspired by Seth Godin on finding the difficult work.

When email arrived, it helped me reach people faster. When computers became personal and affordable, I could write more, store more, and do more. Printers, scanners, and the internet—they removed the friction of logistics.

Today, AI removes the friction of starting.

When I’m caught up with the blogs I follow and come to this Seth Godin post, my thoughts go to AI. So, in reflecting on what Seth Godin has just said, I’m applying it to AI as my focus. I’ve always had project ideas. The hard part was never the ideas; it was stitching the pieces together. In the not-so-distant past, I was hindered by resources (mostly time and people with the necessary knowledge).

So yes, for me, the real shift is this: It is using AI not only to do the easy stuff faster (that’s a given), but more strikingly, it’s to begin the hard things finally.